The Rise and Reflection of MASIC Beauty: A Brief Look Back
In the rapidly evolving landscape of Indian Direct-to-Consumer (D2C) brands, few names sparked as much conversation in the early 2020s as https://masicbeauty.com/. Founded in 2020 by beauty influencer Malvika Sitlani and entrepreneur Veronica Bahl, the brand carved out a niche that resonated with many during the unprecedented times of the pandemic. The Philosophy: “Basic” but Far […]
